Bojonegoro Batik Festival: MSMEs Taught to Make Products Look Premium Without Expensive Cameras

Bojonegoro – The Bojonegoro Wastra Batik Festival (BWBF) 2026, held at Bojonegoro Town Square in East Java Province on Wednesday (17/6/2026), received a warm welcome from the public. From morning through afternoon, the exhibition area and MSME booths were packed with visitors eager to view and purchase various featured products.

The high number of visitors had a positive impact on sales for participating businesses. Batik products, handicrafts, and local culinary items became the main attractions.

Nurul Cusaybina, representative of the Bojonegoro Regency Dekranasda (National Craft Council), said that the Dekranasda-managed exhibition booths had been busy since midday.

“This event is quite crowded. From afternoon to evening, this one table alone has made Rp2 million. And this is just one table — Dekranasda Bojonegoro has four tables in this booth,” she said.

Similar benefits were felt by MSMEs selling in the outer exhibition area. One of them is Sintia, a Deliwaffle seller who usually trades on Jalan Pemuda.

According to Sintia, the Bojonegoro Wastra Batik Festival brought positive impacts for traders. Her stall was swarmed by buyers since the afternoon.

“Our stall was stormed by buyers. Even many school children who were heading home stopped by the square and made purchases,” she said.

The public’s enthusiasm at the Bojonegoro Wastra Batik Festival 2026 reflects strong local interest in regional products. The event not only serves as a promotional platform for wastra (traditional textiles) and local flagship products, but also drives MSME growth through increased transactions and income for local businesses in Bojonegoro Regency.

The Bojonegoro Wastra Batik Festival (BWBF) 2026 is not only a promotional event for wastra and the creative economy, but also a platform for enhancing business capacity through digital marketing education.

One of the activities held was a talkshow titled “Fast Product Shoot & Copywriting: Making Bojonegoro Wastra Look Premium Using Only a Smartphone” in Bojonegoro Regency, East Java Province, on Wednesday (17/6/2026).

The session was attended by MSME players, students, and BWBF visitors who wanted to deepen their knowledge of digital product marketing strategies. The talkshow featured AI Visual Content Creator Bhaot Sudanco from Kediri as the speaker.

In his presentation, Bhaot emphasized that visuals are the main factor in digital marketing because they are the first element potential customers see when shopping online.

“When people shop online, the first thing they look at is not the price or the description, but the product photo. Human eyes capture images faster than text. An attractive photo makes people stop scrolling, and only then do they check the price and read the description,” he said.

According to him, product photos are the gateway that determines a potential buyer’s interest. Therefore, business owners need to understand basic photography techniques to showcase their products’ strengths optimally.

Bhaot explained that advances in Artificial Intelligence (AI) technology can be used to create more attractive visual content. However, a basic understanding of photography is still necessary to ensure the results match the product’s character.

“AI can help, but you still need to know the fundamentals. The important thing is how the photo can capture attention and attract potential buyers. What we’re selling should be conveyed as effectively as possible through the photo. These days, text is often ignored, so photos or videos determine whether people will continue viewing the product or simply scroll past it,” he explained.

During the practical session, participants received various tips on product photography using smartphones — from maximizing lighting as the main factor in photo quality, using the grid feature to maintain composition, shooting at the highest resolution, to properly adjusting focus and exposure.

Participants were also encouraged to use supporting props to make products look more appealing and professional.

According to Bhaot, using a smartphone is an effective solution for MSMEs and creative economy players because it is easily accessible and can produce high-quality content when used with the right techniques.

In addition to product photography, participants also received basic copywriting materials to support digital promotion. These materials are expected to help business owners craft more effective marketing messages and increase the competitiveness of local products.

Through this activity, MSMEs are expected to become more adaptive in utilizing digital technology to expand their marketing reach and introduce Bojonegoro’s flagship products to a wider market.

After attending the talkshow, visitors could continue exploring the batik wastra exhibition and various culinary stalls that added to the lively atmosphere of BWBF 2026.