Real Work Lecture Students Develop Written Batik Technology
Real Work Lecture Students (KKN) are part of student activities by doing community service through cross-scientific activities. These activities are usually carried out in villages and last between one and two months.
The purpose of this community service is to improve the quality of human resources, integrating the tri dharma of higher education, namely: education, research and community service.
KKN which is very synonymous with going directly to the field and living with the community, but this time it is different from the current situation because it is done in a virtual way. Students take advantage of online applications to communicate with partners online.
Furthermore, the KKN group is a group that collaborates with home-based businesses engaged in textiles, especially in the Tegal batik trade. The batik business has a trademark called Evan Batik Collection, and is also located in Tegal as the center where the KKN group is assigned as a group that will empower the Tegal batik trade belonging to the Evan Batik Collection business.
The theme presented is about the use of information technology as a means of introduction and marketing of Tegal Batik. One of the reasons for taking this theme is because in terms of the online marketing frame, it still cannot be maximized properly.
Even for online marketing, Evan Batik Collection still doesn't have a social media or e-commerce account, so to sell only by displaying products in his boutique. Especially in a situation like today where all activities are carried out using an online system.
E-commerce account management training, Seeing the many opportunities to develop a batik business, the students provide training to partners, such as: training for packaging upgrades, training on advertising on social media, training on managing e-commerce accounts, e-commerce advertising training and training creation of social media content (product shooting, and social media design).
With this kind of training, it is hoped that the Evan Collection batik business can compete in the national and international arena, because until now Tegal batik is still not well known by the public.
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